SCOTT H. GREENFIELD

Attorney and Counsellor At Law

Crisis Management
For more than 25 years, I have engaged in crisis management for my clients.  Whether it related to high profile cases, or clients whose position or prominence presented issues that were collateral to their legal problems, It is critical to deal with such matters as media relations, privacy and damage to reputation or business.  Often, the harm stemming from the mere fact of arrest was more damaging than the reason for the arrest itself.  Indeed, a person's entire career could be destroyed in a day if not properly handled.

I have had great success in dealing with these matters, and have been able to keep many clients from having their good names smeared publicly.  When their identities were already known publicly, I have been able to address the media, turn the publicity around and salvage their reputations.  I cannot stress how important it is to accomplish these goals.  Winning the case is good, but doing so at the expense of the client's future is a pyrrhic victory. 

Another circumstance where crisis management is critical is where a client is threatened with collateral harm, whether physical or financial, as a byproduct of his legal problems.  Too often, attorneys feel that this does not fall within their function, but the client has nowhere else to turn for help and needs someone to keep him alive and safe during the pendency of his problems. 

Many lawyers, even exceptionally good ones, simply cannot address this need, whether because of lack of experience with the media, overwork or strategic error, and the harm to the client can be devastating.

In order to help fill this gap in representation, I am also available for crisis management, whether for represented clients or clients of other attorneys.  Do not leave your future to the whim of the media.